The pitch is really simple. You use different apps at different times of the day and/or depending on where you are at. Why should you have to swipe between home screens to get where you want to be? Well, Chameleon answer that. The launcher uses GPS for geofencing and/or by wifi networks to determine with home screen is front and center when you turn on your tablet. Examples. You wake up in the morning to a screen with email, news and traffic front and center. You arrive at work with a email, calender and office software. You go to lunch at your favorite cafe and your social network & personal stuff screen pops up when because it recognizes the wifi network. Just before quitting time the home screen with traffic and new pops back up. When you arrive home your entertainment home screen is front and center. The best part is that every home screen is customizable. Also you can switch between the different screens with a swipe of a finger just like normal Android. Also, it is much prettier than the basic Android home screen options. Don't get me wrong, the default options for Android are awesome, but Chameleon takes it to the next level. It doesn't hurt that Chameleon adds eye candy to the mix.
So for the next 15 days Kickstarter will be hosting the fund raising that gets this software off the ground. Expect release of the product is September 2012 in the Google Play store (and hopefully others). But if you want to jump into customized home screens before everyone else AND without having to pay extra. A $5 donation gets you into the game early.
Here is the Kickstarter project. If you missed the donation window, here is the website.
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